july 2017
The New Frontier
The American Perfumer's Modern Approach to Fragrance
They're dreaming big and changing how we think about fragrance.
Quick Tips
Here's How to Do Popsicle Lips in 3 Easy Steps
It's the sweatproof makeup look no one's talking about.
American Beauty
How Amanda Steele Became a Seven-Figure-Making Beauty Tycoon
A primer on the fast track.
The New America
How We're Redefining Beauty In America Today
In our July issue, we highlighted the stunning humans, brave ideas, and iconic innovations that are all changing the ways in which we define "American Beauty" in 2017.
The Boys' Club
Allure Challenged GQ’s Style Editor to Try a Daily Beauty Routine
Mark Anthony Green tests beauty products in an effort to join the recent trend of men adopting beauty routines.
American Beauty
We Asked 30 Celebrities and Beauty Pros to Define American Beauty
Melinda Gates, Zoë Kravitz, François Nars, and more tell us what they believe represents American beauty.
July Cover
Why It’s Tricky for a Muslim Model to Work in the Western Fashion Industry
Every time Halima Aden steps on a runway, she breaks molds and tears down barriers. But to a kid from Minnesota, it’s just another day on the job.