A half looks like half with our award-winning kitchen tools.

What you see is what you get with our Visual Measuring Cups & Spoons.

The inspiration was a pie chart. Yup, a pie chart. Possibly the only thing ever inspired by a pie chart.

Other measuring cup sets are concentric circles and the only way to tell them apart is to read the teeny tiny labels. But not with ours!

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Tidy & Nesting

Our cups were designed with real kitchens in mind. They stack together, nest neatly, and fit in a standard drawer. 

Dishwasher Safe

Our Visual Measuring Cups and Spoons are made of high-quality Tritan. They're shatterproof, and will not crack, craze or discolor. 

Flat Rate Shipping

Order more and save! We offer flat rate shipping. It's $7 for USA, $16 to Canada, no matter how many sets you order. 

Made in USA

You can feel good about your purchase. Welcome Industries proudly manufactures our products in Chicago, a short distance from our design studio.
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Smart & Fun!

Our approach to measuring tools is simple: the shape tells the size.

Our award-winning design eliminates the need for labels entirely. Instead, you can pick the right tool at a glance, or feel around the edges of each cup or spoon to tell them apart.

It's a clever way to help kids learn fractions too!
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Great for Gifts

Our Visual Measuring Cups and Spoons come in spiffy blue boxes and make great gifts. Make someone's day and buy a set to give away!

Completely Compostable Packaging

Our packaging is paper-based and completely compostable. We believe in doing our part to make products that are long lasting but packaging that isn't! 
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